Earn good, invest better!

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Today, Indian woman earns well, spends well but why doesn’t she invest well? Why the canniest female generation our country has ever witnessed, is dawdling behind in a sphere where there is complete freedom. She relishes her financial independence by siphoning money from her own account to shop, travel, socialize but when it comes to financial investment, she depends on the male member of the family or sticks obdurately to the traditional instruments- FDs, PPFs & Saving accounts in the era of bedrock interest rates.
When asked about the next choice of investment, they trust, brick & mortar despite the quantum of outflow, risk level, loan interests and cost of maintaining that asset.
It is baffling why well-educated women lack confidence and interest in investing in equities.
Is it emotional attachment to the hard earned money, which makes them risk averse or the stigma of uncertainty & complication associated with the equity market that causes repulsion. For ages, women’s low involvement in financial investment activities has been elucidated with these vindications but all these are nothing more than antiquated cliché.
It is high time that our generation comes out of this old aged chronicle and take some bold steps ahead.

Time to control: Take the similar interest in managing your money & finance just like you do in managing your physical appearance. Your health & wealth, both must be in your control.
Be futurist:  Set your yearly financial goal and break it into monthly savings budget. You can try mobile apps which help you track your expenses daily and lead you towards your final goal.
Upgrade your financial literacy: Though the jargons associated with finance and money sound mind boggling & are the deterrent compelling people to give up even before they start but knowing the basics is simpler than mastering the recipe of Butter Chicken.
Don’t let your ignorance handicap you, if you are unsure, start with small steps. It feels amazing to see the impact of diversity in your investment portfolio changing your financial health.

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